Bridges to Independence
Bridges to Independence, a non-profit organization that leads individuals and families out of homelessness, sought to increase their annual fundraising goals and visibility in advance of opening their new, expanded headquarters and job training facility. The Westfourth team stepped forward to partner with Bridges and help the organization achieve their goals.
The Westfourth graphic design team first worked with Bridges staff to create a new brand strategy that allowed for the unique branding of their varied youth development initiatives. New logos and brand standards were created for Bridges Kids, the Bridges Runs 5K series and the Bridges Youth Leadership Academy.
In addition, Westfourth provided support to elevate the branding and promotion of Bridges fundraising events, including their Lemonade Stand series, Sparkling Black & Gold Evening and Share A Haircut event, in partnership with Hair Cuttery. New logos, signage and dynamic social media campaigns were created to raise the level of sophistication and attract more event attendees.
Bridges also turned to Westfourth to redesign their fundraising materials, including a comprehensive new brochure to draw attention to the organization’s extensive programming and success stories.
The partnership between Bridges to Independence and Westfourth Communications is ongoing. Westfourth founder and President, Don Meyer, now serves on the Bridges to Independence Board of Directors.