As massive federal budget cuts threatened U.S. defense and aerospace programs in 2012, the Aerospace Industries Association launched a national campaign to safeguard more than 1 million American jobs, educate Americans about the impact of sequestration, preserve national security and sustain U.S. technological innovation.
Our firm was engaged to launch a major local and national press outreach and marketing campaign that conveyed the importance of the sequestration debate outcome to the front doors of Americans across the country.
AIA and its surrogates were covered in more than 1,600 newspaper, TV and radio stories about the impact of potential budget cuts. New press relationships were forged and AIA became the go-to source of information for reporters following federal budget issues in 2012. In 2013, PR Week nominated the campaign for Public Affairs Campaign of the Year.