Piedmont Realty Trust

Piedmont Realty Trust engaged Westfourth to support their continued growth in the Chicago market as they brought additional commercial properties under their management. While the buildings themselves were strong assets, the communications around them needed to match the clarity, professionalism, and quality that Piedmont is known for.

Our work focused on developing messaging and materials that helped introduce these properties to brokers, tenants, and the broader business community. We created positioning language that communicated not just the features of each building, but Piedmont’s role as a thoughtful, long-term owner and operator. We also developed clear, confident messaging for use in signage, digital listings, and broker collateral—ensuring consistency across platforms while allowing each property to speak to its unique strengths.

This was not about rebranding the buildings, but about making sure the communication around them reflected Piedmont’s values and ambitions in the Chicago market.

Results
Our work helped Piedmont present a more unified and compelling story during a key phase of regional growth. With stronger communications tools in place, the company was able to engage more effectively with tenants and brokers, elevate the visibility of new acquisitions, and reinforce its presence as a leading office provider in downtown Chicago.