Thales USA, a subsidiary of the Europe’s largest defense and aerospace firm, enlisted Westfourth to launch a communications campaign highlighting the company’s digital capabilities and offerings across numerous U.S. industry segments.
Through media relations and creative online content, Westfourth developed a cadence of messages targeting industry experts, partners and potential clients in the aerospace, defense, banking, transportation, security and financial services industries. Press events and other appearances kept Thales executives and experts in the spotlight, and online content including blogs and infographics demonstrated thought leadership and market expertise.
Alongside this effort, ongoing media outreach featuring news about contract announcements and partnerships ensured that critical audiences had access to information about Thales’ performance in the U.S. through a variety of channels and platforms.
Within months of the campaign’s inception, social media followers across Thales USA platforms increased exponentially, and media coverage was earned in a variety of press outlets including The Wall Street Journal, Defense News, Forbes, Bloomberg, Flight Global, and Air Transport World.