ScriptSave, a leading pharmacy benefits manager, faced a challenge: Their brand identity was a mismatch with those of their nationally-recognized partners and clients – including CVS, Walgreens, Rite Aid, Target, Optum and Allscripts.
ScriptSave needed to refresh their brand by moving from an exclusively business-to-business presence to a more consumer-friendly look and feel that aligned with the brands of their clients.
Our team developed a new brand identity for ScriptSave that included a bold new logo, new brand standards, a tagline, a new corporate website, refreshed social media channels and graphic templates for sales and marketing materials. In addition, a new message platform was developed to demonstrate the value of the company to consumers and corporate pharmacy clients, along with a series of white papers to share exciting new data demonstrating the value of ScriptSave products.
The new ScriptSave launched at the company’s first annual Client Conference, planned and coordinated by the Westfourth team. This well-attended event brought the top players in the pharmacy marketplace together to discuss the top issues facing the industry and expand collaborative efforts to help uninsured and underinsured consumers afford prescription medications. Westfourth also assisted ScriptSave with press announcements, thought-leadership pieces, interactive web content and ongoing marketing support.